The Internet has brought amazing advances in the world of sales. Even the Wizard of Oz would find himself far behind many of the marketers in business today. Lights, smoke, magic, and up-sells have become a mainstay of the modern marketer. Pop ups, fly ins, and live chat operators ready to give you a better deal fill almost every opportunity website today. If we are lucky enough to survive the initial barrage of crap more will be on the way in a series of e-mails promising greater savings with the next level of commitment. There is a fine line between using these methods tastefully and abusing them. Unfortunately 90% of the time with money making programs they are abused.
When plastic was introduced to the world of packaging it brought about a sense of trust having the product displayed in a transparent package. Product visibility gives the consumer a greater degree of trust in what they are buying, and with the proper marketing increases sales dramatically. Many systems today use a form of transparency in their marketing in the form of trial downloads or a free membership. I personally love the trial downloads such as software because you can actually take it for a test drive to decide if you like it. The trial download is a form of trust building transparency. These trial downloads can exist with digital products as well where the use is limited to hours instead of days.
Opportunity programs everywhere are using transparency as camouflage for a failed system. The opportunity programs all have one thing in common and that is enlisting distributors. The free account and back office in no way prepare you for the 97% failure rate these businesses have. Most of the time you will pay a monthly fee for some marketing system to promote someone’s utopian economic plan of you show they show then you are rich. My recommendation would be to stay as far away from these get rich schemes as possible, and look for transparent opportunities that produce real results.
Develop a passion for producing value for the customer and you will ensure the longevity of your business. Building a business of credibility takes longer to develop but in the end it will have the stay power the others lack. Real products stand the test of time and are not reliant on the trickery used by unethical marketers today. As we move into these uncertain economic times when people are losing everything the way we do business must change. It really isn’t about lifestyle any longer, it is about survival economically and ecologically as well. We all need to become transparent people with a common goal of bringing value to our planet and fellow man. It is time to become very transparent with our intentions and recycle our world.
In conclusion I would ask anyone one quesrion. Do you like value for your efforts? Even the shiftiest marketer will answer yes to that question because even the crooks like to get a good deal. This one question proves there is an underlying need for all people to want a fair exchange. It is my contention that giving that fair exchange is the right thing to do.