Voice For Reason

Archive for January, 2009

The Internet has brought amazing advances in the world of sales. Even the Wizard of Oz would find himself far behind many of the marketers in business today. Lights, smoke, magic, and up-sells have become a mainstay of the modern marketer. Pop ups, fly ins, and live chat operators ready to give you a better deal fill almost every opportunity website today. If we are lucky enough to survive the initial barrage of crap more will be on the way in a series of e-mails promising greater savings with the next level of commitment. There is a fine line between using these methods tastefully and abusing them. Unfortunately 90% of the time with money making programs they are abused.

When plastic was introduced to the world of packaging it brought about a sense of trust having the product displayed in a transparent package. Product visibility gives the consumer a greater degree of trust in what they are buying, and with the proper marketing increases sales dramatically. Many systems today use a form of transparency in their marketing in the form of trial downloads or a free membership. I personally love the trial downloads such as software because you can actually take it for a test drive to decide if you like it. The trial download is a form of trust building transparency. These trial downloads can exist with digital products as well where the use is limited to hours instead of days.

Opportunity programs everywhere are using transparency as camouflage for a failed system. The opportunity programs all have one thing in common and that is enlisting distributors. The free account and back office in no way prepare you for the 97% failure rate these businesses have. Most of the time you will pay a monthly fee for some marketing system to promote someone’s utopian economic plan of you show they show then you are rich. My recommendation would be to stay as far away from these get rich schemes as possible, and look for transparent opportunities that produce real results.

Develop a passion for producing value for the customer and you will ensure the longevity of your business. Building a business of credibility takes longer to develop but in the end it will have the stay power the others lack. Real products stand the test of time and are not reliant on the trickery used by unethical marketers today. As we move into these uncertain economic times when people are losing everything the way we do business must change. It really isn’t about lifestyle any longer, it is about survival economically and ecologically as well. We all need to become transparent people with a common goal of bringing value to our planet and fellow man. It is time to become very transparent with our intentions and recycle our world.

In conclusion I would ask anyone one quesrion. Do you like value for your efforts? Even the shiftiest marketer will answer yes to that question because even the crooks like to get a good deal. This one question proves there is an underlying need for all people to want a fair exchange. It is my contention that giving that fair exchange is the right thing to do.

Here we are at the beginning of another year, a year that appears to be very uncertain.  The worlds economy is in crisis, the United States has a huge shift in leadership, and the ecosystem is in crisis.

    ✓    What do we do today? 
✓    How do we prepare for tomorrow?
    ✓    Where should our priorities be?

We have many questions to ask ourselves, our leaders, and we must find answers.   The Earth is rapidly showing the signs of the abuse we are inflicting due to our runaway consumption.  It is time to give back while there is still time.  Recycle, reclaim, re-use, re-plant, repair, re-power, should be the battle cry of every person on the face of the Earth.  The Emperor did not have new clothes, and our world is far from manageable the way it is.

We are standing at the threshold of mans finest hour or the demise of a selfish species.  If we believe we can change the world we can.  It is knowledge that put us here with all of our many advancements, and it will be knowledge that will take us away from the destructive path we are on.  Considering how far we must go to repair all the issues many will not have the heart to push through the tough times.  That is when all leaders must be stronger than ever to shore up the damaged faith of man.  Man has always overcome obstacles to emerge triumphant even though everything appeared to be hopeless.

If you write, it is time to write with honor for the sake of all of us.  It is time to market a different way of living, a different government, a step forward towards principles that separate man from beast, and broadcast real solutions and hope to a world in need.  The society of lust, greed, consumption, and violence has a choice very much like the alcoholic who must stop drinking, that choice is change or else.

I did not vote for Barrack Obama as President of the United States, but somehow I believe he is the right person for the monumental task of uniting the people.  He and all of the other world leaders who balance the worlds fate will need more than our support,  not in words, but in action.  As for me I believe there is more good in the world than evil and with a unified effort the Human race will overcome the current daunting situation.

Yes I want to make money, have things, eat what I want, but I also realize it is time to accept responsibility for this crisis.  So my New Years Resolution is to live a little GREENER, do without blatant luxury, and give more to this world than I take if that is possible.  I will listen, be a good student, be a better teacher, and share what I have learned with those who need it.  I will not complain about the way things are and will actively take part in the changes I would like to see.  I will act locally and reach globally.  I will pray for my world, its people, and the brave people we have chosen to lead us.

Have a Happy and Productive New Year!!!!!